COMMERCIALS
Dalton Channel TVC is a digital archive dedicated to preserving advertisements of both historical and contemporary significance in Filipino culture. Its collection is divided into two primary categories: Latest Ads and Oldest Ads. The Latest Ads section spans from 2010 to the present, organized by thematic elements such as animation, cinematic style, humor, and unique appeal, and includes advertisements from television, radio, and online platforms. In contrast, the Oldest Ads category preserves advertisements from the 1960s to the late 2000s, encompassing classic, memorable, award-winning, and culturally influential ads that have left a lasting impact on Filipino society. Dalton Channel TVC thus serves as a vital repository for the archiving of ads that are culturally, historically, and aesthetically significant to the Philippines.
Our TV Ad Compilation Categories on Dalton Channel TVC
The Latest TV Ads
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Your favorite TV commercials, featured on Dalton Channel TVC's flagship YouTube channel and on-air broadcasts, are being compiled. What are the latest TV ads you've seen?
The advertising campaigns from 2006 to 2023 showcase a dynamic blend of superhero and superpower themes, popular among Filipino audiences. These TV commercials range from Robitussin's "Darna" ad in 2006 featuring Angel Locsin, to Lazada Philippines' "Mas Mabilis Sa Lazada" in 2023. Many brands, including Unilab, Ligo, Swift, Bostik, Smart, and Jollibee, embraced superhero motifs to create captivating and memorable ads. Whether it’s Anne Curtis, Daniel Padilla, or characters like Noodahman and Effie, these ads use superpowers, hero personas, and comic-like aesthetics to entertain, empower, and connect with viewers. The approach highlights the enduring appeal of hero-inspired storytelling in Filipino advertising.
This is a compilation of advertisements spanning from 2007 to 2024, all with an engaging theme of dance production and performance. Featuring brands like Jollibee, Lucky Me!, Burger King, and Efficascent, these commercials captivate audiences with lively choreography and catchy music, making dance a central aspect of their storytelling. Celebrities such as Gary Valenciano, AC Bonifacio, and Ken San Jose add flair, while dance moves, from hip-hop to upbeat pop, connect with viewers across all ages. This collection showcases the popularity of dance as an entertaining and relatable medium in Filipino advertising.
This compilation features advertisements from 1993 to 2024 that showcase a wide variety of animation styles, enhancing their visual appeal and storytelling. Brands such as Jollibee, Nescafe, Lucky Me!, and Pedialyte utilize everything from traditional 2D animation and vibrant CGI to innovative stop-motion and digital effects. For example, the 2007 Jollibee Crispy Chicken Burger ad employs playful animation to engage viewers, while the 2023 AJINOMOTO Crispy Fry® Fish “BOOM” commercial uses dynamic digital techniques to create an eye-catching impact. Additionally, classics like the 1995 Tender Juicy Purefoods Dino and the 2012 BOYSEN Permacoat featuring Coyote and the Road Runner highlight the evolution of animation in advertising. This diverse use of animation styles not only makes each commercial memorable but also effectively conveys the unique personality and message of each brand.
This curated selection highlights commercials crafted to be distinctively quirky or downright bizarre, all with the goal of making a strong and lasting impact on viewers. These ads break from the traditional mold, using unexpected elements, humor, or surreal imagery to create memorable experiences that stand out. By tapping into the strange and unusual, these commercials engage the viewer's curiosity and often elicit a reaction that makes them hard to forget. This approach has proven highly effective, embedding each ad’s message deeply in the minds and hearts of audiences. Long after watching, these unconventional commercials linger, leaving viewers not only entertained but also with a clear recall of the product or message—an ideal outcome for any brand looking to make its mark.
Some of the funniest ads in Philippine TV history showcase the clever humor and wit that resonate with Filipino audiences. Starting from the iconic 2003 *Lucky Me! Pancit Canton “Drama King”* commercial, which poked fun at dramatic scenes, to Chippy’s light-hearted campaigns in the early 2000s, these ads cleverly use humor to connect with viewers. The 2008 *Decolgen* ad, known for its unexpected comedic twist, and *Nizoral Cream’s* infamous pool scene are perfect examples of memorable and laugh-out-loud moments.
More recent ads have kept the tradition alive, such as Uni-Pak Sardines’ commercial featuring Manny Pacquiao and the hilarious *Winrox Bleach* ad starring Kuya Kim. The 2023 *TNT Sim Reg* ad “Hu U Po,” with its relatable and funny dialogue, and RC Cola’s quirky #RCLitro campaign further reflect the Filipino preference for humor that’s both amusing and culturally relevant. These ads remain unforgettable because they turn simple, everyday situations into comedic gold, leaving audiences entertained and ensuring the product’s recall for years to come.
The memorable television commercials from 2004 to 2024 capture the essence of Filipino advertising. Highlights include the humorous **Kill Bitin Payless Pancit** from 2004, the playful **Marty’s Cracklin’** and **Selecta Cornetto** ads from 2010, and the iconic **Datu Puti** commercial featuring Manny and Dionesia Pacquiao in 2011. The commercials continued to evolve, with clever campaigns like **GIGIL for 7-Eleven** in 2018 and **Grab Food Delivery** in 2023. Each ad reflects the changing landscape of Philippine media while bringing back fond memories of childhood and the unique cultural moments that defined them.
THE OLDEST ADS
"...culturally, historically, and aesthetically significant"
A collection of classic Philippine TV ads, from the late 1960s to the early 2000s, offers a nostalgic glimpse into Filipino life across decades. Organized chronologically, these ads are culturally, historically, and aesthetically significant, capturing the humor, values, and trends that have shaped Filipino society. Each commercial tells a story that resonates with generations, making these ads an essential part of the nation’s media heritage and deserving of careful preservation.
These moments bring back unforgettable memories, shaping a unique part of our lives. Each ad encapsulates a simpler, joyful time, and revisiting them fills us with nostalgia. From Alaska's "Masarap? Yeah!" in 1974 to Boysen Paint’s enduring "paint that lasts a lifetime...almost!" in 2006, every ad reflects the essence of the era it represents. From comedic quips like “KJ yata yan, Kintab-Johnson” to heartfelt taglines such as "Kung saan ka masaya, suportahan taka" by PLDT in 2001, these commercials became iconic in Filipino households. Although they can only live on in our memories, the joy of having been part of these generations remains unparalleled.
Here’s a collection of old TV ads from your childhood that are sure to bring back fond memories! If you’re feeling nostalgic, don’t forget to like and share with friends who grew up in the same era—let’s relive these classic moments together. From the catchy tunes of *Tanduay*’s Conga Line in 1999 to the memorable *Champion* Reflection ad in 1991, these commercials hold a special place in our hearts. 😊 #nostalgicpinoy #KapanahunanMo
Many TV commercials from this era are etched in our memories, thanks to their catchy jingles and memorable slogans. Filipinos often find themselves singing along to these ads or even mimicking them, as several have become iconic enough to be remembered to this day. These commercials serve as a nostalgic reminder of simpler times when life felt more carefree and joyous. They evoke memories of our youth and the happiness we experienced while watching them on TV. Even now, many Filipinos delight in reminiscing about these classic ads and the nostalgia they bring. Featured in this video are beloved commercials from SM City, Coke with TVJ, Swift with Danny Javier, Magnolia Chocolate, Enfapro with Pilita Corrales and Janine Gutierrez, Superwheel Detergent Bar with Gloria Romero as Manang Biday, DEP Everyday Shampoo with Amy Perez, Tanduay Rhum featuring Frankie Evangelista and Ted Failon, Century Tuna with Gloria Diaz-Daza, San Miguel Beer Centennial with FPJ, Pepsi’s “Have a Pepsi Day” with Rico J. Puno, Shakey’s Pizza Parlor, Mirinda, The Sunshine Drinks, and Champion Talaga!
The video showcases a collection of memorable TV commercials that have left a lasting impression on Filipino audiences over the years. Among them is the **Bayantel "Gigi/JJ" TVC** from 1998, featuring the beloved characters Gigi and JJ, preserved in the archives of 4As Philippines. We also see **Anson's "All You Need To Be Fashionable" TVC** from 1969, which was presented by Shell Philippines, emphasizing style and elegance. The **Mr. Clean "Labadami Labango" TVC** from 1984 stars the veteran singer-actress Sylvia La Torre, showcasing the product's cleaning power. In 1999, Chef 15's **Maggi Chicken Broth Cubes TVC** highlighted the convenience of their broth, while the **Burger Machine "Fantasy" TVC** from the same year celebrated the joy of fast food. The **Gilbert Commercial "Rubberworld Mighty Kid" TVC** from the 1980s introduced viewers to the fun character Gilbert promoting Rubberworld products. Other highlights include the **Decolgen Forte TVC** (1995), the **Toyota Corolla Commercial** (1995), the **Sony Betamax Philippines Commercial** (1985) featuring Joel Torre, and the **Whisper Long with Wings "Sleep Hour" TVC** (1996) with Donna Cruz. Also featured are **Petron REV2000** (1982), **FIBISCO** (1995), and the nostalgic **Nestlé Cocoa Advertisement** (1982). This collection not only reminds us of iconic products but also transports us back to a time when these ads were an integral part of our daily lives.
This video features a nostalgic collection of memorable Filipino commercials, highlighting iconic products and personalities. Highlights include **Family Rubbing Alcohol** with referee Sonny Padilla promoting its family-friendly use, **Suatagen** with mascots Susy and Geno emphasizing nutrition, and **Koyopas Medicated Plaster** promising quick relief. The fun **Superwheel ad** with Joey De Leon and Yoyoy Villame adds a comedic touch, while **Prell Shampoo** encourages allure. Other notable ads include **Eskinol Facial Lotion** with Vilma Santos, **Pepsi** starring Nora Aunor, and **SPAM**, all contributing to a delightful trip down memory lane. The video also includes a poignant PSA on child abuse awareness, reminding viewers of the importance of protecting children.
This collection features a series of iconic Filipino commercials spanning several decades. From the heartwarming **1972 Gerber Baby Foods** ad showcasing a mother feeding her child as part of the Philippine Nutrition Program to the memorable **1974 White Castle** commercial featuring Evangeline Pascual, these ads evoke a sense of nostalgia. Other notable entries include **Veto Deodorant** in 1975, addressing underarm odor, and the dramatic **1977 Eveready Battery** ad set during a brownout. The humor of **1983 SMB** and the charm of **Kris Aquino** in **Lux Soap** ads showcase the evolution of advertising in the Philippines. The later commercials, like the **1998 Bayer Aspirin** and **2001 Frenchies French Fries**, reflect contemporary themes while remaining rooted in the cultural fabric of Filipino life. Each ad not only promoted products but also captured moments and sentiments that resonate with generations of viewers.
From 1979 to 2009, television commercials were filled with nostalgia and joy. We often adjusted the antenna to get a clear signal to watch our favorite shows and ads. Commercials like **New Fortified Tide Bar** and **Jollibee Sarap ng Pilipino** were simple yet effective, leaving a lasting impression on our minds. The jingles and catchy phrases of these commercials brought happiness and entertainment, creating vibrant memories of our childhood, even with the limited technology of the time.