The San Miguel Beer "Tuloy Ang Pasko" (1984) jingle became an iconic part of Filipino Christmas celebrations. With its joyful and festive lyrics, it captured the true spirit of Christmas in the Philippines—a time for family, food, and of course, San Miguel Beer. The song highlights all the beloved Filipino Christmas traditions, from Noche Buena, Simbang Gabi, and aginaldo (gift-giving) to karoling (caroling) and pagmamano (a traditional Filipino gesture of respect). Its catchy tune and warm message perfectly encapsulated the joy and togetherness of the holiday season, making it a timeless favorite that still brings nostalgia to many Filipinos.

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San Miguel Corporation (SMC), the company behind San Miguel Beer, has a long and rich history that dates back to 1890. Originally established as La Fabrica de Cerveza de San Miguel in Manila, the company began brewing beer for local and international markets. Over the decades, San Miguel Beer grew to become not just a staple in Filipino homes, but a symbol of celebration and camaraderie. The brand is so deeply intertwined with Filipino culture that it's often present in every important moment, especially Christmas. The 1984 jingle perfectly captured this sentiment, associating San Miguel Beer with the happiness and togetherness of the Filipino holiday season, making it an integral part of Pasko. The Filipino way of celebrating Christmas is one of the longest and most festive in the world, often starting as early as September and lasting until January. It is filled with family traditions, feasts, and the love of sharing—something San Miguel Beer’s 1984 jingle embodies.

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Lyrics: 

San Miguel Beer, "Tuloy Ang Pasko" (1984)

Pasko ay narito na
Lahat may ngiti at saya
Sa ating munting makakaya
Tuloy ang ligaya
Tuloy ang Noche Buena
Tuloy ang Simbang Gabi
Tuloy ang aginaldo
Karoling at pagmamano
Tuloy ang Pasko
Paskong hinihintay
Tuloy ang ligaya
Tuloy ang San Miguel Beer
Tuloy ang Pasko
Paskong hinihintay! (Hinihintay)
Tuloy ang ligaya
Tuloy ang San Miguel Beer!
Maligayang Pasko
Sa Inyong Lahat!

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