MIRINDA (The Sunshine Drink) ( 1970's)
The Mirinda (The Sunshine Drink) jingle from the 1970s became one of the most iconic beverage ads of its time. With its upbeat and cheerful melody, the jingle reflected the vibrant and refreshing essence of Mirinda, an orange-flavored soda that quickly became a favorite among Filipinos. The lyrics, with their joyful call-and-response style, paired with the sunny imagery, perfectly captured the essence of the drink as a fun, bright, and energetic choice for anyone looking to quench their thirst and add a bit of sunshine to their day. The tagline “Mirinda Orange, The Sunshine Drink!” cemented the brand’s association with freshness and happiness, making it a classic in Philippine advertising.
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Mirinda itself was introduced in 1959 by the PepsiCo company, originally created in Spain before being acquired by Pepsi in 1970. Over the years, Mirinda became known for its wide variety of fruity flavors, with the orange variant being the most popular and closely tied to the “Sunshine Drink” campaign. In the Philippines, Mirinda became a household name, widely recognized not just for its taste, but for the joyful and lively energy it brought to its consumers. The 1970s jingle, with its catchy tune and optimistic vibe, remains a nostalgic throwback for many Filipinos who grew up in the era.
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LYRICS:
What day shines so bright?
Sunshine
And look so bright?
Sunshine
What so much fun like a day in a sun?
Mirinda...(Mirinda)
Mirinda Orange
You're the one
You make clouds hide from the sun.
Mirinda Orange
The Sunshine Drink!
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#Mirinda #SunshineDrink #ClassicJingle #PepsiCo #Nostalgia
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