Boysen Philippines has become a prominent name in the local paint industry since its inception in 1953. Originally operating under the name Columbus Paints, the company secured the license to manufacture BOYSEN® Paints in 1960, which marked the beginning of its rise as one of the leading paint brands in the country. Boysen is well-known for its high-quality products that cater to both residential and commercial construction needs. The brand has earned a reputation for producing long-lasting, durable paints that can withstand the tropical climate of the Philippines. Over the years, Boysen has expanded its product range to include interior and exterior paints, primers, coatings, and specialized products, solidifying its place in Filipino homes and businesses. The company has also kept up with modern trends, offering innovative solutions that meet the evolving demands of its customers.

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One of Boysen’s most iconic ads is the Boysen Acrytex "Preso" TVC, which aired in the early 2000s and became unforgettable for many Filipinos. The commercial features a prisoner named Celso, who is stuck in a dull and dreary prison, watching as the once dreary walls are transformed with a fresh coat of Boysen Acrytex. The ad highlights the product’s durability and protective qualities, as the paint stands up to the harshest conditions. It became a memorable hit, especially during high-profile broadcasts like PBA games and Pacquiao fights, drawing millions of viewers. The tagline, "Boysen Acrytex, the paint that lasts a lifetime… Almost!" and the emotional jingle "Habang buhay ako sayo'y maghihintay," became part of popular culture. This catchy and relatable message cemented Boysen's place as a top choice for paint in the Philippines, and it continues to be associated with quality and reliability. Popular hashtags like #BoysenPaints and #BoysenAcrytex still bring attention to the brand's longstanding reputation in the industry.

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Lyrics:

Habang buhay ako sayo'y maghihintay,
Hinding-hindi kukupas pag-ibig na tunay,
Umaraw man o umulan, 'di sasablay
Pintado sa'king puso, pag-ibig na tunay...
woooh oohh!

Boysen Acrytex
the paint that lasts a lifetime...
Almost!