This is the jingle from a 1989 UNICEF Greeting Cards TV commercial. It was part of a campaign promoting UNICEF greeting cards, emphasizing how purchasing these cards could help provide essential aid to children in need. The lyrics highlight the stark reality of child mortality (40,000 deaths per day at the time) and the need for access to basic necessities like clean water.

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The jingle's message is clear: buying a UNICEF greeting card is not just about sending a holiday message—it's a way to directly support children's welfare worldwide. The phrase "these cards save lives" reinforces the idea that small acts of charity (like buying a card) can contribute to life-saving efforts.

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Lyrics: 

There are children dying forty thousand every day
but you're sitting on the path of the land
when the water pump carries for a thousand miles...
it's the best kind of helping hand.

you can bring the world to the people.
you can help them, you can give it, you can try.
you can fly the wings of mercy
don't you know these cards save lives.
you can bring a friendly UNICEF card today
you can save a life of a child
and the world will sing for the life you saved...
UNICEF... these cards save lives...

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UNICEF Greeting Cards TVC Jingle 1989