680 Home Appliances, Inc. was incorporated on August 28, 1968, initially focusing on the sale of home appliances. The company’s name was derived from its original store location at 680 Rizal Avenue, Sta. Cruz, Manila, and was also chosen for its auspicious meaning in Chinese culture. At the time, Rizal Avenue was the country’s busiest commercial hub, where 680 made its mark by selling millions of electric fans and gas stoves at significantly lower prices, often with giveaways. As the business grew, the company expanded its outlets and, on August 23, 1979, acquired a 3,300-square-meter property at 839-841 EDSA, Diliman, Quezon City (formerly Highway 54), a major route to provincial areas. A five-story, 5,000-square-meter building was constructed, becoming 680’s new main office when it opened to the public in December 1980. By the 1990s, an annex was added, increasing the total building area to 12,000 square meters, making it the largest 680 outlet and its headquarters to this day. In 1989, another key location at 5021 P. Burgos, Makati, was inaugurated. Originally acquired in 1978, a five-story building was later constructed in the late 1980s, designed for both retail and rental purposes. While the ground floor served as another 680 outlet, the upper floors were initially intended for long-term rentals, but market demands led to the establishment of 680 Apartelle, diversifying the company’s business ventures.

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Kahit anong paninda iyong makikita
Kaya inyong agapan, mamili ng kasangkapan
Thermos at gas range, chinaware at desk fan
Gas stove at watches, TV at stereo sa 680
Tandaan, department store, 680 ang tunguhin
at sa Quezon City handang magsilbi rin,
Kaya ang una mo na sa inyo'y nagpapasuri
sa Sixty-Eighty lamang nandoon ang kailangan
Tayo'y magtungo, tayo'y maniguro,
Kahit na sino, kayang-kayang mamili...
680 Department Store!

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The jingle promotes 680 Department Store by highlighting its wide selection of affordable products, including household essentials, appliances, and personal items. It encourages shoppers to visit the store, emphasizing that everything they need can be found there. The lyrics also mention the store’s presence in Quezon City and assure customers that anyone can afford to shop at 680. With its catchy and repetitive style, the jingle reinforces brand recall, positioning 680 as a go-to shopping destination.

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